Sven's Island® approached Jam&Co to help them re-brand. The brand was not connecting with their target market. We conducted a branding workshop which defined the brand and its POD. The brand is sophisticated and stylish and allows the brand to connect to the right target market. It is flexible so it can easily be applied to websites and packaging.
The packaging is fresh and inviting. The brand has been placed on a white background and the variants are shown via soft water colour illustrations of ingredients. The inside of the pack also comes to life with simple line work illustrations which add the touch of quality.
Over all the brand and range look stylish and sophisticated.