Having a brand identity is an element of a business. It is your way to stand out in front of the target audience whether it's through graphics, logos, colours, and/or the language you are using.
Without the right brand identity, you are always going to remain a step behind the competition and that doesn't yield good results.
A marketing expert from Max Funding, Shane Perry says, “Being a good brand in your niche means having recognition among the masses. This means anyone that has seen the logo will know it is related to your business (i.e. Apple, Nike, Mcdonald's). These are brands people know and are going to recognise even when the words aren't there. The more you become recognised, the more people trust you as the go-to option in the niche.”
You want to have a certain image of reliability in front of the target audience and it starts with appropriate branding.
While your products and/or services are going to seal the deal, you still want to convey a certain message to the audience. This is about showcasing your personality as a business and that can only be done in this manner. Do you want to sound serious? Do you want to have a brand that is fun? It doesn't matter what the goal is, but it starts with your brand identity design.
Here specific benefits that come along with good brand design:
It all starts with trust because people rely on companies that seem like the real deal. This means the company has a strong sense of reliability that is noticeable as soon as a person takes a look at the business.
Just look at the best companies in the world. All of them focus on this for a reason. Just setting up a random website with a clipart logo won't cut it.
No one is going to want to do business with you even if you are the best in the world at what you do if you do not convey the right message.
There is a bit of selling that has to go on when it comes to visual branding. If you look at the market leaders in any niche, they know how to sell themselves even before you get a peek at what they are selling. Sometimes, it is not just the product that is going to win people over, but the overall experience interacting with your business. This includes your brand identity design and how you go about building a strong setup that is going to win people over automatically.
It is essential to also think about how unified the brand identity is when everything is said and done. This means there has to be a sense of consistency in what is being put in front of people when you are ready to sell. You want to have everything in harmony, from colours, logo, fonts, uniform, and even vehicles.
If you don't have consistency, people won't be able to relate to what you are all about. They won't know what is legitimate and may even think you are two different businesses!
For example: whether you are in America or China, you will know the Apple logo and branding will always be the same. The customers should feel the same way towards you wherever they are.
The target audience needs to recognise your brand based on specific visuals associated with the business. This is about creating harmony through your visuals and syncing them with what you are selling to the masses. The more this relationship is developed, the easier it becomes to sell. There are both short and long-term advantages of doing this.
A good example of this would be a company such as FedEx. It has multiple divisions under its wing, but each one has its identity intact, which makes it easier to differentiate between them. This is essential in developing an entire image around these divisions while having Fedex's reliability behind them.
Brand designing is essential for several reasons but sometimes it comes down to being different. There has to be a way to differentiate you from everyone else in the branding industry. Customers need to know that this logo represents your brand and what you stand for. This is essential when there are hundreds of other businesses running for the target market that you are.
There is a certain sense of pride that comes with high-value brand identity. You want to invest in what the imaging portrays because that is what the masses are going to see as well. When done right, this can be a great way to assure your customers trust you.
With brand design comes the process of identifying your values. Having clear values gives you more confidence because you already know what you are.
There are many ways of doing this, but it's essential to have a plan in place when it comes to the overall branding. When branding is done right, you will be gain loyal customers and more sales.
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Authors Bio: Chloe Harris is a writer, blogger, creator and all-round language nerd. As a university graduate, she enjoys chatting with experts to create content that is fun, factual and fantastic.