How important is emotional connection?

By Ian Segail | Blog | 5 Nov 2019 |

What is the magic potion sought out by every business that will distinguishes them from a company that is  ‘here today…gone tomorrow’ from companies that thrive, grow and adapt to the ever-changing economy?

Emotional connection is the magic potion

Consumers define themselves by the brands they use. Beginning with TRUST, an authentic relationship translates into brand loyalty. People believe in honest brands. With the right brand strategy, your brand will develop into a LOVE brand.

Did you know that a whopping 80% of buying decisions are based on emotion, some research suggest it’s as much as 100%?

Show me a product that people have little emotion for and I’ll show you a product that’s hard to sell or has very thin profit margins.

Show me an ad or brochure that doesn’t provoke any emotion, and I can guarantee you that it doesn’t work! So with that in mind, shouldn’t you ensure your brand is creating an emotional connection via a sound strategic foundation?

We at Jam&Co are a talented team who blend creative passion, strategic thinking with a firm belief in the big idea!

Contact us HERE to see how we can make your brand the hero it’s supposed to be.… 

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