Jam&Co were tasked to develop a revolutionary brand for Kombucha Zest. Once the new brand was developed we then needed to translate this into new packaging for a range of different flavours.
Cutting Through the Clutter
“Why make just a typical kombucha health drink when we could make something that tastes incredibly awesome?”
The Kombucha market is extremely cluttered, all sprouting the wondrous health claims associated with Kombucha. For Kombucha Zest to be a success we knew we needed to develop something that was wildly different to anything that was currently on offer in the market. We positioned Kombucha Zest as a carefree brand that tasted great, the associated health benefits were just a positive bi-product.