Honest to Goodness® Rebrand

Brand Strategy | Branding | Packaging Design | Collateral Material | Styleguide 

Honest to Goodness briefed Jam to do a rebrand for them. A strong brand starts with strong strategy which is where Jam provided their team with our brand workshop. H2G current brand was lost on shelf causing consumers to have a disconnect of the name to the brand.

Honest to Goodness is a Sydney-based online retailer, wholesaler and distributor of certified organic food & natural food products for the environmentally responsible consumer, the conscious business owner or the family nurturer; all of whom no longer want to accept compromises regarding their nutrition, their health or our environment.

The unique hand-crafted flowing Honest to Goodness typography has a little halo on the ‘o’ and swoosh that emphasises the word ‘good', invokes the natural, happiness and care the brand stands for. Placed into a unique leaf shape that hints at Australia enables the brand to be placed across different segments. A kit of parts of graphic elements, graphic elements and photography has been created to form a family but with room for differentiation for the different product offerings.
This brand is hot off the press and Jam is still busy working on the rollout. Watch this space for an amazing brand and packaging journey.


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Honest to Goodness Market Tent

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