Jam&Co were briefed to evolve an established USA design into an Australian look and feel. The personality of the brand was brought to life via the "cool" illustration of the bear – a little edgy and cheeky. The consumer needed to be able to navigate between the two variants only being sold in convenience stores.
Protein was the hero benefit. This enables the consumer to easily "cut thru" and differentiate in a very saturated market.
The pack also has the added benefit for the consumer with the bear holding the product linking the illustration and the great product.
A fun pack that is also good for you – sure to be grrreat!